Sexual Wellness Brands Have Officially Entered the Beauty Space. Here's Why it Matters.

Brands like maude have really taken the initiative to emphasize that skincare and body care isn't limited to just moisturizers and scrubs. The products we use for sexual health can be just as important as our skincare routines.Not only are brands like maude opening up the conversation about a topic that was once considered taboo (gasp sex and self-pleasure!); they're also helping us re-frame the way we think about sexual wellness products and how they're marketed and sold. When we start seeing products like lube available in beauty spaces, we start to remember that it’s normal and buying them shouldn’t feel like an awkward experience.