Brand Guide: KraveBeauty

Brand Guide: KraveBeauty

Spend more than 5 seconds talking to me about skincare, and one of the first things you'll learn: KraveBeauty is one of my favorite brands! KraveBeauty was founded by influencer and skincare guru Liah Yoo, who felt that the beauty industry encourages people to inundate their skin with more than they actually need. KraveBeauty is all about simplifying your routine by giving it only what it "craves."

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Do Fermented Ingredients Benefit Your Skin?

Do Fermented Ingredients Benefit Your Skin?

I recently received this Rose Galactomyces Essential Toner to test from iUNIK, a Korean-based brand focused on helping your skin with its offering of minimalist, natural products at a reasonable price point. I love rose toners because they smell great and they're gentle, hydrating, and calming on my skin. But the word 'galactomyces' really threw me off - I had absolutely no idea what Galactomyces Ferment Filtrate (GFF) was in the ingredients list so I decided to do some digging.

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